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Sony Ericsson launches five new hi tech mobiles

Handset major, Sony Ericsson launched five new mobile handsets as part of its new hi-tech range aiming to gain a bigger pie in the growing smartphone market in the country.

The new range offers advanced multimedia and entertainment features and will be priced between Rs. 25,695 and Rs. 35,795. The company at the same time has also planned to launch mobiles in the low end segment with price below Rs. 5,000.
Hirokazu Ishizuka, Corporate Vice-President and Head of Asia Pacific Region, Sony Ericsson said, "New phones will take communication entertainment to the next level. The proliferation of social and digital media is changing the consumer experience with mobile phones."

The company has partnered with MTV India, UTV, Hungama, Shemaroo, Electronics Art and Disney and others providing entertainment content for consumers to its customers.

Sony Ericsson saw its market share collapse to 3-4%, after which the company decided to bring the India operations under the Asia pacific region to bring gain the lost share in the country. The company fell from number two at a time to number six as it faced tough competition from other players.

With the economies coming back on the growth path the company is getting aggressive with new launches aiming to pick up a bigger share of the fast growing mobile market.

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